Articles  - Adsense Marketing  Google Adsense: The Google Adsense Report and Why the Program is so profitable Understanding the Google Adsense Report When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity.  On the Reports tab, you’ll see “Today’s Earnings.”  This is the approximate amount you have earned today in your Google Adsense account.  Earnings are not final at this point and could be adjusted for invalid clicks or fees. It’s interesting to look at the breakdown.  As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first.  Here you will see the number of page impressions listed in the first column.  While a page impression is generally the same as a page view, that is not always the case.  For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report. Next, you’ll notice the number of clicks.  This refers to the number of times “your ads” were clicked on. Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page. Page eCPM which stands for effective cost per thousand impressions.  It is calculated by dividing total earnings by the number of page impressions in thousands. Don’t be intimidated by these statistics.  The bottom line, your earnings, is what really counts.  As you become more familiar with Google Adsense, statistics will become like second nature.  First, just start. How is Google Adsense Different From Other Ad Networks? Primarily because it is Google and that carries a lot of clout just with name recognition alone.  But here are some advantages to being a part of the Google Adsense network: Getting started is fast and easy and requires no technical knowledge.  Google Adsense even provides html code for easy implementation with clear instructions. Google Adsense has both the Adsense for Content feature and the Adsense for Search feature. Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue. Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads. Google Adsense provides an extensive support site that is easily understood. Hamant Keval is an author and Internet Marketer You can find more articles about Adsense at http://hotvideotraining.com/Resources/Adsense.html   Google Adsense: Learning About the Program and the Most Important Rule How Does Google Adsense Program Work For Webmasters Wanting to Earn Income? Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text.  For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page.  When someone clicks on those ads, the advertiser pays Google and Google pays you.  Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering. In fact, Google is very strict about the integrity of this process.  You are forbidden to click on your own ads.  If you do, your Adsense account will be terminated and you might never get it back.  You are also prohibited from asking others to click on “your ads”.  It makes sense.  Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad. The good news is that it’s not necessary to “cheat.”  Google Adsense is so easy you’ll make more money just going by the rules.  Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads.  Just think, somebody in Indiana buys a lawn mower and you get a commission! What Not to Tell Others About the Google Adsense Program – The Most Important Rule Sympathy only goes so far.  Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program. The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program. Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals.  Use that same energy to polish your content and your site.  When family and friends ask what you’ve been up to, you can proudly show them your hard work.  When they see how excited you are, you’ll see your referral revenue go up. Hamant Keval is an author and Internet Marketer You can find more articles about Adsense at http://hotvideotraining.com/Resources/Adsense.html    Google Adsense: Dos for Using the Google Adsense Program Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program.  Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program: DO Read the Terms and Conditions and Program Policies thoroughly. Read everything you can about Google Adsense.  Learn from others’ experiences and mistakes. Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience.  Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about.  Hard work is even harder if you don’t like what you’re doing. Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised.  Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere. Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money. Hamant Keval is an author and Internet Marketer You can find more articles about Adsense at http://hotvideotraining.com/Resources/Adsense.html               Please feel free to publish any articles on your website or newsletter with the proviso that the resource box be kept intact with any hyperlinks and the authors website information...  The Traffic Jam Formula  | The Ultimate Money Typhoon | Start Your E Book Business Now Save UMT above on your computer If you wish to contact us for ANY reason, we'd be delighted to hear from you. You can always contact us here at our company support desk for a prompt and courteous reply. 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